Introduction

In developing economies like India, a sharp increase in health issues can be seen mainly around heart disease and diabetes, and this is fuelled largely by the increasing prevalence of overweight/obesity and unhealthy lifestyles. India is often referred to as the “Diabetes Capital of the World,”- with an estimated 80 million cases currently, and this number is expected to rise to over 135 million by 2045. We strongly believe that the source of the problem lies not only in what we eat but also in what we grow and how we grow. Today, in India, junk food is easily available in every nook and cranny. Our population, from young to old, is bombarded with advertisements that trap them into the false belief that JUNK IS COOL. It is much more fashionable to go eat at a pizza hut than at a local healthy food joint.

Our Mission

Our mission is redefining fast food for a better and healthier tomorrow. We want to put health and the well-being of our customers at the forefront while promising to serve fresh and healthy food at a pace and convenience that would challenge the best of fast-food companies. We promise to deliver pesticide-free vegetables and the freshest of salads, sandwiches, smoothies, spreads, condiments and juices that are prepared using farm fresh vegetables and preservative free ingredients. We want to be at the forefront of making fresh vegetables and healthy food options available to every individual, young and old.

We are reimagining the healthy food industry, from farm to fork. We have gone back to our roots and invested in a hi-tech hydroponic farm in Kolhapur that is focused on growing pesticide-free vegetables in a controlled environment. Our goal is to develop an integrated farming model that farmers from nearby villages can use to build hi-tech farms that complement their traditional farming. As a pilot project, we have tied up with 7 farmers, providing them with all the agricultural inputs at actual costs with a commitment to buy all their produce at fixed and agreed-upon rates throughout the year. In the process, we are bypassing any middlemen and providing our farmers with a higher income, thus contributing to our Prime Minister’s vision of doubling farmers’ incomes. 

Our Promise

• To serve pesticide-free, highly nutritious, fresh, and flavourful vegetables and ready-to-eat food products.  
• To provide marginalised small farmers with an integrated farming model to double their income.  
• To empower women by increasing their participation in high-order jobs and making them self-sufficient. 

Our Commitment

• Ensure healthy lives and promote well-being for all ages.
• Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all.
• Build resilient infrastructure, promote inclusive and sustainable industrialisation and foster innovation.
• Ensure sustainable consumption and production patterns.
• Take urgent action to combat climate change and its impacts.